Alfa Romeo UK Records Highest Yearly Sales Figure Since 2002

Italian car manufacturer Alfa Romeo has increased its market share in the UK, recording – at the end of 2011 – a volume share increase of 30.8%, while also recording the highest yearly new registration figure for the marque (11,563 cars) since 2002.






In a market place where automotive manufacturers’ average market share decreased by 4.4%, Alfa Romeo bucked the trend by gaining the third largest manufacturer market share increase for the year.

The success of the brand has been down to a combination of factors, from the latest product line-up, to its improved dealer network – which now boasts a top 10 positioning in the J.D. Power UK customer satisfaction survey – and the highly competitive finance and incentive offers available on each model.